Out Of Our Heads
ClosingBinders.com provides an ingenious service to law firms and commercial real estate developers: transforming bulky closing documentation into compact, searchable electronic files on CD-ROM.
Martin Randal responsibilities for the ClosingBinders.com brand:
- Corporate logo & brand identity system
- Product logos
- Advertising
- Printed Collateral
- Direct Mail
- Interactive presentation
- Tradeshow booth design
ClosingBinders Advertising
In order to grab attention and make an impression on key decision makers, a series of three unconventional ads were developed to appear in paralegal-specific publications. "The Bind", a mock-tabloid paper, was created to hold content that is both highly entertaining and hits home on the everyday issues a paralegal faces. The ads generated a positive response in regards to sales and brand recognition, and also have a high "pass-along" rate to colleagues and friends.
ClosingBinders Product Logo
ClosingBinders Print Collateral
ClosingBinders Tradeshow Booth
